Build what’s next.

Grow what matters.

POINTBRAND, led by Angela Pih, works with growth-stage B2B, B2C, retail, and DTC companies navigating scale, transition, and expansion through strategy, marketing, and commercialization.

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Core Capabilities

We partner closely with founders, executives, and boards to bring focus to growth priorities, align strategy with execution, and build long-term value.

    • Brand positioning and narrative frameworks

    • Brand equity definition and management

    • Brand architecture (multi-brand, tiered, sub-brands)

    • Customer segmentation and personas development

    • Competitive landscape and white-space analysis

    Impact:‍ ‍Positioning, differentiation, and portfolio clarity.‍ ‍A clear strategic foundation that aligns growth, messaging, and decision-making.

    • GTM strategy to launch new brands, products, and categories

    • Launch playbooks and activation roadmaps

    • Channel prioritization (DTC, retail, wholesale, partnerships)

    • Commercial alignment across marketing, sales, and operations

    Impact: From insight to execution. Predictable, collaborative and disciplined launches that stay on course.

    • Full-funnel growth strategy (acquisition → retention → LTV)

    • KPI frameworks tied to revenue and contribution margin

    • Performance diagnostics across paid, owned, earned channels

    • QBRs, lookbacks, and optimization roadmaps

    Impact: Revenue-oriented marketing systems. Marketing that leadership can trust, forecast, and scale..

    • Omnichannel journey design (web, retail, CRM, POS, loyalty)

    • Digital ecosystem audits (website, SEO, paid, CRM, analytics)

    • MarTech stack evaluation and integration strategy

    • Conversion rate optimization and experience design

    • Data flow clarity: interaction → insight → action

    Impact: Connected customer experiences powered by systems. A connected digital ecosystem that turns touchpoints into revenue.

    • Fractional / interim marketing leadership

    • Roles, capabilities and organizational design

    • Agency and vendor evaluation

    • Cross-functional alignment (marketing, sales, retail, operations)

    • Executive decision support

    Impact: Alignment, strategy, leadership and execution. Stronger marketing performance, accountability and integration. description

    • Corporate growth strategy and executional prioritization

    • Market expansion analysis

    • Portfolio strategy across brands, categories, and channels)

    • Strategic planning and operating models

    • Executive and board-level strategy articulation

    Impact: Growth direction, focus, and long-term value creation. Clear strategic direction that aligns revenue, resources, and investment.

Work With Us

Angela Pih is a sought-after, award-winning, industry voice, frequently appearing on panels, podcasts, and leadership forums focused on growth, brand, and commercialization.

Videos & Podcasts

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

Featured Press

Awards

Professional Influence

  • Green Flower is the industry standard for cannabis education and training, working with industry leaders since 2014 to create best-in-class training programs for individuals and businesses.

  • An exclusive community for Influential Leaders on the Cutting Edge of Culture.

  • A technology platform providing retailers and distributors a complete touchless inventory management solution.

  • The only private membership network focused on connecting and supporting women executive leaders.

  • The AMA is the most relevant force and voice shaping marketing around the world.

  • The mSchool is transforming the way students learn about and are immersed in the new world of advertising and branding.

Professional Testimonials

  • "I had the pleasure of working with Angela Pih and her POINTBRAND team across three strategic projects for our cannabis retail operations and each one delivered exceptional value. If you're in cannabis retail and need a consultant who combines deep industry knowledge with sharp analytical thinking, Angela is the real deal. I can't recommend her highly enough."

    Rebecca Kick, COO, Canopy USA

  • “Hiring Angela Pih as a consultant was one of the best decisions we’ve made in our eight years of operation. Angela is far more than a CMO or brand advisor. Her knowledge of the cannabis industry is unparalleled, and her network is extensive. Above all, Angela is a joy to work with. She’s a doer and a sharp strategic thinker. I never question whether we’re getting value from the engagement.”

    Bill Lofy, CEO, Kria

  • "Angela’s strategic approach to brand development, connection to the culture, and her ability to elevate teams and organizations through clear vision and thoughtful execution. Angela is a true brand architect. She brings a sharp, data-informed perspective while never losing sight of storytelling. At Jetty, she was instrumental in helping us refine our brand positioning and build excitement across the organization. She ability to foster inter-departmental collaboration built excitement and buy-in for marketing campaigns and initiatives. Her presence in any room brings clarity and a forward-thinking energy that pushes projects across the finish line. I would jump at the chance to work with Angela again. Her mentorship has been invaluable to my development and success. Any company and team would be lucky to have her leadership."

    Kate Ransom, Director of Marketing, Jetty Extracts

  • “Angela has a rare ability to distill ideas into a clear and compelling concept. She helped us articulate what Now Melt stands for connection, presence, and pleasure and shaped that into a cohesive brand strategy that felt both elevated and accessible. From identifying the target audience to naming the brand and products, Angela brought both creativity and precision to the table. She doesn’t just think about branding, she feels it.”

    Autumn Shelton, Co-Founder, CFO Autumn Brands

  • "Angela elevated Harborside and Urbn Leaf through her digital savvy approach to strengthen retail channels. Her collaborative leadership style and cross-functional processes rendered her an invaluable peer, especially with integrating our four companies under StateHouse. With her experience in comprehensive brand marketing and cannabis marketing, Angela proved a significant asset to our team. She enhanced our online retail presence and successfully launched the TOPS loyalty program, complete with focused CRM initiatives. Angela is a dedicated team player with a fierce work ethic. She is well-respected by brand partners in our industry and even legacy cannabis leaders. Should you have the opportunity to collaborate with Angela, rest assured, you'll be in capable hands."

    Pedro Fonseca, EVP of Retail, NUG

  • “Angela has been an incomparable marketing leader whom I’ve worked with at Papa & Barkley and CannaCraft. Her ability to be equally adept with strategic planning and executional implementation make her a lethal asset on any team. I have witnessed her reinvigorate entire marketing departments to become some of the most competitive in the cannabis industry. She is data driven with a laser focus on growth opportunities and market dynamics. She has an innate ability to lead multi-disciplinary teams. I would work with Angela again in a heartbeat.”

    Ron Gray, Chief Revenue Officer at West Coast Cure

  • “Her leadership was instrumental as our team launched 70+ new SKUs under several brands. By championing female leadership, Angela sought to tap into a growing driver of cannabis purchases by having women create products and brands that would appeal to female shoppers.”

    Elise McDonough, Marketing Director, Grön

  • "Angela brings a special talent to making a company more effective. With new product launches and growth initiatives cross functional collaboration was required and Angela was adept at orchestrating the processes needed to make these programs successful. As a senior executive, Angela leads the way when it comes to bringing technology into the business. She was responsible for our first CRM – customer relationship management tool, Hub Spot and the support and integration with our ERP system. She also defined and implemented how we would use digital marketing to support customers B2B and consumers B2C."

    Jim Hourigan, CEO CannaCraft

  • “Angela is a rare marketing partner with an exceptional creative point of view. She has been instrumental in re-energizing the Halston brand to connect with a younger, more cultivated customer. Angela is a natural leader who engages across multi-disciplinary teams to achieve shared goals. Strategically adept and operationally savvy, she knows how to achieve results at the speed of digital.”

    Marie Mazelis, Chief Creative Officer at Halston

  • “Angela is a Rockstar! Angela’s leadership, creativity, drive, and focus on building our brand were instrumental in our brand’s incredible entrance into the National Natural market. She led the team that elevated our digital channel to a professional omnichannel set of properties that balanced the different worlds of national eCommerce, performance marketing, California dispensaries activation, and unbranded educational content. Her work has helped us to grow our national eCommerce business exponentially over a short period of time.”

    Doug Jones, Chief Growth Officer at Papa & Barkley

  • “I have had the great pleasure of working with Angela and seeing her incredible skills come to life as marketer and artist. She’s not only a true team player and a motivational leader, but someone you can rely on in any situation. If Angela is on your team, your brand is going places.“

    Joe Halzack, SVP People & Workplace at MadaLuxe Group

  • "Angela brought an integrated and cohesive New Product Develop process to StateHouse., fostering cross-departmental engagement and visibility. Collaboratively with Angela, we embraced data-driven innovation, successfully launching impactful products to strengthen our brands. Her industry network and credibility further enriched our partnership. She is reliable, trustworthy and would never shy away from hard work Without a doubt, I would work with Angela again."

    Shawn Shevlin, Vice President of Operations at Statehouse